Recently, media reports indicated that more than ten subsidiaries under KUKA Home have been deregistered. In response, KUKA Home clarified that this is part of a routine organizational streamlining aligned with the company’s strategic realignment and business optimization efforts. As market conditions evolve and the company progresses through different growth stages, certain subsidiaries—due to business integration, production capacity optimization, or adjustments in regional deployment—are no longer necessary and have thus been legally deregistered.As a leading Chinese home furnishing brand, KUKA Home has been actively advancing its ‘integrated home solutions’ strategy in recent years, focusing on core product categories and high-potential markets while divesting non-core assets to enhance operational efficiency. Most of the deregistered entities were regional sales companies or support-service units established in earlier phases; their functions have now been absorbed by other existing units within the group. The company emphasized that this move will not impact its core operations—in fact, it is expected to reduce management costs, accelerate decision-making, and allow greater resource concentration on product innovation and brand building.Industry analysts note that amid intensifying competition and rapidly shifting consumer trends in the home furnishing sector, structural adjustments by leading enterprises to strengthen resilience have become increasingly common. KUKA Home’s actions reflect its proactive approach to market adaptation and commitment to internal capability enhancement, laying a solid foundation for sustainable, high-quality growth.
近日，有媒体报道称顾家家居旗下十余家企业已陆续完成注销程序。对此，顾家家居方面回应表示，这是公司根据整体战略调整和业务优化所进行的正常组织架构精简。随着市场环境变化及企业自身发展阶段的演进，部分子公司因业务整合、产能优化或区域布局调整等原因不再具备存续必要，因此依法依规办理注销手续。顾家家居作为中国领先的家居品牌，近年来持续推进“大家居”战略，聚焦核心品类与高潜力市场，同时剥离非核心资产以提升运营效率。此次注销的企业多为早期设立的区域性销售公司或配套服务实体，其原有职能已由集团内部其他主体承接。公司强调，此举不会影响主营业务运营，反而有助于降低管理成本、提高决策效率，并进一步聚焦资源于产品研发与品牌建设。业内人士分析指出，在当前家居行业竞争加剧、消费趋势快速变化的背景下，头部企业通过结构性调整增强抗风险能力已成为常态。顾家家居此举体现了其主动适应市场、强化内功的战略定力，也为未来高质量发展奠定基础。
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