Recently, MLILY Home Textile Technology Co., Ltd. announced plans to invest approximately RMB 170 million (around USD 24 million) to build a company-owned warehouse in the eastern United States. This move aims to optimize its global supply chain, enhance logistics responsiveness, and improve service capabilities in the North American market. As an international enterprise specializing in memory foam home products, MLILY has been actively expanding overseas, particularly enjoying strong brand recognition and market share in North America. However, challenges such as high international shipping costs and delivery uncertainties have prompted the company to strengthen its local operational capacity through this self-built warehouse. Once completed, the facility will primarily store core products like mattresses and pillows, significantly shortening delivery times, reducing transportation expenses, and improving customer satisfaction. Moreover, the project will help MLILY better integrate its overseas distribution channels, laying a solid foundation for deeper market penetration in North America. This investment marks a strategic shift from ‘exporting products’ to ‘localized operations,’ underscoring the company’s long-term commitment to global market development.
近日，梦百合家居科技股份有限公司发布公告称，拟投资约1.7亿元人民币用于在美国东部建设自有仓库。此举旨在优化其全球供应链布局，提升对北美市场的物流响应速度与服务能力。作为一家专注于记忆棉家居产品的国际化企业，梦百合近年来持续拓展海外市场，尤其在北美地区拥有较高的品牌认知度和市场份额。然而，受国际物流成本高企、运输周期不稳定等因素影响，公司决定通过自建仓储设施来增强本地化运营能力。该美东仓库建成后，将主要用于存储床垫、枕头等核心产品，有效缩短交货周期、降低运输成本，并提升客户满意度。此外，该项目也有助于梦百合进一步整合海外渠道资源，为未来在北美市场的深度拓展奠定坚实基础。此次投资体现了公司从‘产品出海’向‘本地化运营’战略升级的重要一步，也彰显其长期深耕国际市场的决心。
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