A new consumer insights report focusing on young users’ behavior in the used car market has recently been released, shedding light on emerging trends and preferences among Gen Z and Millennials. The report reveals that growing environmental awareness, economic pressures, and a desire for personalized mobility are driving more consumers aged 18 to 35 toward the pre-owned vehicle segment. Over 60% of surveyed young buyers indicated a willingness to purchase nearly-new cars—defined as vehicles under three years old with less than 50,000 kilometers on the odometer—and prefer completing the entire purchasing journey online, from browsing and price comparison to final transaction. Key decision-making factors include flexible financing options, certified warranties, and transparent vehicle history reports. Notably, interest in used electric vehicles (EVs) is rising rapidly among this demographic, with battery health and residual value protection becoming top concerns. This report not only offers valuable guidance for used car platforms to refine their offerings but also provides strategic insights for automakers expanding into certified pre-owned programs.Jointly published by multiple industry research firms, the report draws on survey responses and in-depth interviews with over 10,000 consumers aged 18–35 across China, aiming to help automotive stakeholders better understand evolving youth preferences and accelerate the digitalization, standardization, and youth-centric transformation of the used car market.
近日，一份聚焦年轻用户二手车消费行为的洞察报告正式发布，揭示了Z世代和千禧一代在二手车市场中的新趋势与偏好。报告显示，随着环保意识增强、经济压力上升以及对个性化出行方式的追求，越来越多18至35岁的年轻人开始将目光转向二手车市场。数据显示，超过60%的受访年轻消费者表示愿意购买车龄在3年以内、里程数低于5万公里的准新车，且更倾向于通过线上平台完成看车、比价乃至交易全流程。此外，金融分期、质保服务和车辆历史透明度成为影响其购车决策的关键因素。报告还指出，年轻用户对新能源二手车的兴趣正在快速上升，尤其关注电池健康状况与残值保障。该洞察不仅为二手车平台优化产品与服务提供了方向，也为主机厂布局认证二手车业务带来重要参考。此次报告由多家行业研究机构联合发布，基于对全国上万名18-35岁用户的问卷调研及深度访谈，旨在帮助汽车产业链更精准地把握年轻消费群体的需求变化，推动二手车市场向数字化、标准化和年轻化加速转型。
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