Recently, a dim sum restaurant in Guangzhou sparked controversy by naming its meal sets after academic degrees. The establishment labeled its tiered-priced dim sum combos as ‘Associate Degree Set,’ ‘Bachelor’s Set,’ ‘Master’s Set,’ and even ‘Doctoral Set,’ with higher-priced options offering more elaborate dishes. While the intention may have been to add humor or make menu items easier to remember, the move quickly drew criticism on social media. Many netizens argued that linking academic credentials to pricing implies discrimination against those with lower educational attainment and reinforces societal overemphasis on degrees. Others dismissed it as harmless marketing creativity that shouldn’t be overanalyzed. In response to public feedback, the restaurant stated it is considering renaming the sets. The incident highlights growing public sensitivity around issues of social equity, educational inclusivity, and the boundaries of commercial expression—reminding businesses to carefully balance creative marketing with respect for shared social values.
近日，广州一家早茶店因用学历名称命名其套餐而引发争议。该店将不同价位的早茶套餐分别命名为‘大专套餐’‘本科套餐’‘硕士套餐’甚至‘博士套餐’，价格依次递增，内容也更为丰富。此举本意可能是为了增加趣味性或便于顾客记忆，但很快在社交媒体上引发热议。不少网友批评这种做法将学历与消费能力挂钩，隐含对低学历群体的歧视，也可能加剧社会对学历的过度重视。也有部分人认为这只是商家营销手段，不必过度解读。对此，涉事店铺随后表示已听取公众意见，并将考虑更改套餐名称。事件反映出公众对社会公平、教育平等以及商业表达边界的高度敏感。在创意营销与尊重社会价值观之间，商家需更加谨慎权衡。
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