In January 2024, Lei Jun, founder of Xiaomi Group, confirmed during his first live stream of the new year that Xiaomi’s automotive business would undergo a phased ‘slowdown.’ He acknowledged that while the team remains passionate about car manufacturing, the complexities of the supply chain, stringent safety standards, and intense market competition have led Xiaomi to deliberately slow its pace—prioritizing product quality and user experience above all. Lei emphasized this is not a strategic retreat but a more prudent approach: ‘Better to launch later than to compromise on building a truly trustworthy vehicle.’ Although the Xiaomi SU7 has already entered pre-sale and generated significant market interest, Lei made it clear the company will not rush deliveries. Instead, it will focus on refining details and enhancing its service ecosystem. This statement addresses external concerns about Xiaomi’s EV timeline and reflects its long-term philosophy of ‘technology-first and user-centric’ development. By voluntarily decelerating, Xiaomi aims to win user trust through solid product execution in the high-barrier intelligent electric vehicle market—not just brand hype.
2024年1月，小米集团创始人雷军在新年首场直播中正式确认，小米汽车业务将阶段性“降速”。他坦言，尽管团队对造车充满热情，但面对复杂的供应链、严苛的安全标准以及激烈的市场竞争，小米决定放慢节奏，优先确保产品质量与用户体验。雷军强调，这不是战略退缩，而是更稳健的发展策略——宁可晚一点，也要做一辆真正值得用户信赖的好车。此前，小米SU7已开启预售并获得市场高度关注，但雷军明确表示不会盲目追求交付速度，而是聚焦打磨细节、完善服务体系。这一表态既回应了外界对小米造车进度的关切，也体现了其“技术为本、用户至上”的长期主义理念。通过主动降速，小米希望在智能电动汽车这一高门槛赛道中，以扎实的产品力赢得用户口碑，而非仅靠品牌热度。
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