Recently, a rumor claiming that ‘Feitian Moutai is being directly supplied nationwide at 1,169 yuan’ spread widely online, drawing significant attention from consumers and investors. In response, Kweichow Moutai Co., Ltd. swiftly issued an official statement to debunk the claim, clarifying that the information is entirely false and that the company has never authorized any channel to supply 53% ABV Feitian Moutai nationwide at 1,169 yuan per bottle.Moutai emphasized that its pricing system is strictly controlled, with an official recommended retail price of 1,499 yuan per bottle. Actual market prices may vary due to supply-demand dynamics and distribution policies. The alleged ‘1,169 yuan direct supply’ not only contradicts the current pricing mechanism but also lacks any implementation through legitimate sales channels. The company urged consumers to remain vigilant and avoid falling for misinformation from unofficial sources.This clarification underscores Moutai’s strong commitment to protecting its brand reputation and maintaining market order. In recent years, Feitian Moutai’s scarcity and collectible value have made it highly sought after, leading to numerous scams involving fake promotions and unauthorized resellers. Moutai advises the public to purchase only through official platforms or authorized dealers to safeguard their interests.
近日，一则关于‘1169元飞天茅台直供全国开放’的消息在网络上广泛传播，引发消费者和投资者高度关注。对此，贵州茅台官方迅速发布声明予以辟谣，明确表示该信息纯属虚假，公司从未授权任何渠道以1169元的价格在全国范围内直接供应53度飞天茅台酒。茅台强调，其产品价格体系严格受控，官方指导价为1499元/瓶，实际市场售价则因供需关系、渠道政策等因素有所浮动。所谓‘1169元直供’不仅不符合现行定价机制，也未通过任何正规销售渠道实施。公司提醒广大消费者提高警惕，切勿轻信非官方来源的信息，谨防上当受骗。此次辟谣再次凸显了茅台对品牌声誉和市场秩序的高度重视。近年来，飞天茅台因稀缺性和收藏价值备受追捧，也催生了大量虚假促销、代购骗局等乱象。茅台方面呼吁公众通过官方商城、授权经销商等正规途径购买，以保障自身权益。
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