Recently, global cross-border e-commerce platform AliExpress announced the launch of a large-scale merchant recruitment initiative aimed at further expanding its global market presence and attracting more high-quality sellers. The campaign primarily targets Chinese manufacturers, brand owners, and small-to-medium-sized businesses with cross-border capabilities, especially those offering proprietary intellectual property and high-value products.AliExpress stated that newly onboarded merchants will benefit from a suite of support measures, including traffic incentives, marketing subsidies, logistics discounts, and dedicated operational guidance. The platform will also leverage AI-powered product selection tools, localized marketing solutions, and multilingual customer service systems to help sellers more effectively reach international consumers. Additionally, AliExpress is accelerating its localization efforts in emerging markets such as Europe, Latin America, and the Middle East to provide a more robust cross-border ecosystem.Industry experts note that this extensive recruitment drive reflects AliExpress’s confidence in the growth potential of global e-commerce and underscores its strategic focus on strengthening supply chain advantages and enhancing product diversity. Against the backdrop of global consumer recovery and accelerated digital trade, AliExpress is actively building an efficient channel connecting Chinese manufacturing with consumers worldwide.
近日，全球知名跨境电商平台速卖通（AliExpress）宣布启动大规模招商计划，旨在进一步拓展其全球市场布局，吸引更多优质商家入驻。此次招商重点聚焦于中国本土制造企业、品牌商以及具备跨境运营能力的中小卖家，尤其鼓励拥有自主知识产权和高性价比产品的商家加入。速卖通表示，新入驻商家将享受包括流量扶持、营销补贴、物流优惠及专属运营指导在内的多项支持政策。平台还将通过AI智能选品、本地化营销工具和多语言客服系统，帮助商家更高效地触达海外消费者。此外，速卖通正加速在欧洲、拉美、中东等新兴市场的本地化建设，为商家提供更完善的跨境生态服务。业内人士指出，此次大规模招商不仅反映了速卖通对全球电商增长潜力的信心，也体现了其强化供应链优势、提升平台商品多样性的战略意图。在全球消费复苏和数字化贸易加速的背景下，速卖通正积极构建连接中国制造与全球消费者的高效通路。
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