Recently, ROX Motor announced the establishment of a wholly-owned subsidiary in Shanghai dedicated to the research, development, and manufacturing of automotive components. This move marks a critical step for the emerging smart electric vehicle brand in strengthening its local supply chain and enhancing core technological self-reliance. Registered in the Lingang Special Area of the Shanghai Free Trade Zone, the new company will focus on developing and producing key components such as intelligent cockpit systems, electric drive units, and thermal management systems. The initiative aims to reinforce ROX Motor’s technological edge and cost control capabilities in the premium new energy vehicle market. Since launching its first model in 2023, ROX Motor—backed by a major Chinese manufacturing conglomerate—has steadily built a comprehensive R&D ecosystem covering vehicle design, electrified powertrain integration, and intelligent driving technologies. Establishing this component-focused subsidiary not only shortens supply chain response times and secures access to critical parts but also reflects the company’s strategic commitment to deepening its presence in China while accelerating global expansion. Industry analysts note that, amid intensifying competition in the NEV sector, mastering core component technologies has become essential for long-term competitiveness. Through vertical integration of its supply chain, ROX Motor is positioning itself more advantageously for the upcoming industry reshuffle.
近日，极石汽车（ROX Motor）宣布在上海成立一家专注于汽车零部件研发与制造的全资子公司。此举标志着这家新兴智能电动汽车品牌在完善本土供应链、提升核心技术自主能力方面迈出关键一步。新公司注册于上海自贸区临港新片区，将聚焦智能座舱、电驱系统、热管理系统等核心零部件的研发与生产，旨在强化极石汽车在高端新能源车市场的技术壁垒和成本控制能力。作为背靠中国制造业巨头的造车新势力，极石汽车自2023年推出首款车型以来，已逐步构建起涵盖整车设计、三电系统集成及智能驾驶技术在内的完整研发生态。此次设立零部件公司，不仅有助于缩短供应链响应周期、保障关键部件供应安全，也体现了其深耕中国市场、加速全球化布局的战略意图。业内分析认为，在当前新能源汽车竞争日趋激烈的背景下，掌握核心零部件技术已成为车企构筑长期竞争力的关键。极石汽车通过垂直整合产业链，有望在未来的市场洗牌中占据更有利位置。
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