Recently, Xiang Xingchu, Chairman of JAC Motors, publicly addressed skepticism regarding the company’s move into the million-yuan luxury vehicle segment. Critics argue that as a traditional Chinese domestic brand, JAC lacks the heritage and technical depth required to build high-end luxury cars priced at over one million yuan. In response, Xiang emphasized that China’s auto industry has entered a phase of high-quality development, where a company’s capabilities should not be judged solely by its history. He highlighted JAC’s deep collaboration with tech giants like Huawei, which has equipped the company with internationally competitive capabilities in intelligent EV platforms, electric powertrains, and smart cockpits. Through its new ultra-luxury sub-brand ‘Zunjie’—co-developed with Huawei—JAC aims to break foreign dominance in the premium segment and showcase the prowess of ‘Made in China’ innovation. Xiang stressed that real-world user experience and market feedback, not outdated perceptions, are the true measures of brand value. His remarks reflect not only JAC’s determination to pursue premiumization but also the growing confidence of Chinese automakers amid global automotive transformation.
近日，江淮汽车董事长项兴初在公开场合回应了外界对其品牌进军百万级豪华车市场的质疑。有观点认为，作为传统自主品牌，江淮在高端豪华车领域‘资历尚浅’，缺乏打造百万豪车所需的品牌积淀与技术底蕴。对此，项兴初表示，中国汽车工业已进入高质量发展阶段，不能仅以历史长短衡量企业能力。他强调，江淮依托与华为等科技企业的深度合作，在智能电动平台、三电系统、智能座舱等方面已具备国际竞争力。同时，江淮正通过旗下高端品牌‘尊界’（与华为联合打造）切入超豪华市场，目标是打破外资垄断，展现中国智造的新高度。项兴初还指出，用户对产品的真实体验和市场反馈才是检验品牌价值的核心标准，而非固有的刻板印象。此次回应不仅展现了江淮向高端化转型的决心，也折射出中国车企在全球汽车产业变革中的自信与雄心。
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