Recently, Lei Jun, founder of Xiaomi, addressed the viral online claim that ’15 meetings were held just for a cup’ during a public talk. He admitted that while the statement was somewhat exaggerated, it did reflect Xiaomi’s relentless pursuit of product perfection. Lei explained that the cup in question was a smart water bottle developed by one of Xiaomi’s ecosystem companies. The team iterated extensively on materials, structure, user experience, and even packaging details, holding numerous cross-departmental meetings to ensure the product met Xiaomi’s standard of ‘delighting users.’He emphasized that Xiaomi’s meticulous attention to detail—often described as ‘obsessive’—applies not only to flagship products like smartphones but also to seemingly minor accessories. This commitment to quality is key to Xiaomi’s ability to earn and retain customer trust in a fiercely competitive market. Lei noted that while outsiders might think holding so many meetings over a simple cup is excessive, within Xiaomi, ‘users first’ is not just a slogan—it’s a guiding principle. Even a humble cup must be perfected.His response not only clarified a misunderstanding but also reaffirmed Xiaomi’s product philosophy: focus, extreme attention to detail, word-of-mouth reputation, and speed. Through such rigorous attention to every element, Xiaomi continues to reinforce its brand promise of delivering ‘heart-touching products at honest prices.’
近日，小米创始人雷军在一次公开演讲中回应了网络上流传的‘为了一个杯子开了15次会’的说法。他坦言，这个说法虽有夸张成分，但确实反映了小米对产品细节的极致追求。雷军解释，这款杯子是小米生态链企业推出的一款智能水杯，团队在设计过程中反复打磨材质、结构、用户体验甚至包装细节，前后召开了多次跨部门会议，只为确保产品达到‘让用户惊喜’的标准。他强调，小米的‘死磕’精神不仅体现在手机等核心产品上，也延伸到每一个看似微小的配件。这种对品质的执着，正是小米能在激烈市场竞争中持续赢得用户信任的关键。雷军还表示，外界可能觉得为一个杯子开会太多，但在小米内部，‘用户第一’不是口号，而是行动准则。哪怕是一个杯子，也要做到最好。这一回应不仅澄清了误解，也再次展现了小米‘专注、极致、口碑、快’的产品哲学。通过这样的细节把控，小米不断夯实其‘感动人心、价格厚道’的品牌形象。
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