Recent data shows that monthly active users (MAUs) of securities firms’ mobile applications remain at a high level. According to statistics, 18 brokerages now boast an average of over one million MAUs per month, highlighting investors’ growing reliance on digital platforms for trading and wealth management services. This trend is driven by both heightened activity in capital markets and sustained investments by brokerages in digital transformation. In recent years, major securities firms have significantly enhanced their app functionalities—offering intelligent advisory tools, real-time market data, portfolio management, and personalized news feeds—to greatly improve user experience and engagement. Additionally, the rise of younger investors, who prefer using smartphones for account opening, trading, and portfolio tracking, has further boosted app usage frequency. Notably, leading brokerages continue to dominate in terms of user scale and engagement due to their strong brand recognition and technological capabilities, while smaller firms are carving out niches through differentiated services and localized strategies. Overall, brokerage apps have become a critical gateway connecting clients with financial services, with their MAU metrics not only reflecting digital proficiency but also serving as a key indicator of market competitiveness.
近期数据显示，证券公司移动端应用（券商APP）的月活跃用户数持续保持高位。据统计，共有18家券商APP的月均活跃用户数突破百万大关，反映出投资者对线上证券交易和财富管理服务的高度依赖。这一趋势的背后，既有资本市场活跃度提升的推动，也得益于券商在数字化转型方面的持续投入。近年来，各大券商纷纷优化APP功能，涵盖智能投顾、实时行情、资产配置、资讯推送等多元化服务，极大提升了用户体验和粘性。此外，随着年轻投资者群体的崛起，他们更倾向于通过手机完成开户、交易、查询等操作，进一步助推了券商APP的使用频率。值得注意的是，头部券商凭借品牌优势和技术实力，在用户规模和活跃度方面持续领先，而中小券商则通过差异化服务和区域深耕策略寻求突破。整体来看，券商APP已成为连接客户与金融服务的核心入口，其活跃度不仅体现了券商的数字化能力，也成为衡量其市场竞争力的重要指标。
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