Recently, China Central Television (CCTV) conducted an in-depth investigation exposing a gray-market industry centered around ‘online pseudopsychology.’ Operating under the guise of ‘personality tests,’ ‘psychological analysis,’ and ‘relationship counseling,’ this industry widely disseminates content falsely marketed as ‘scientific psychology’ on social media and short-video platforms. In reality, these services often lack professional credentials, violate fundamental psychological principles, and may even aim to manipulate users into spending money or harvesting personal data. The report revealed that many so-called ‘psychology coaches’ have no formal training in psychology; instead, they repackage fragmented online information as expertise, deliberately stoke anxiety, and exaggerate problems to attract followers—ultimately pushing expensive courses or paid one-on-one consultations. Some organizations even use AI to generate fabricated assessment results to encourage recurring payments. Such practices not only mislead the public about legitimate psychology but may also cause further psychological harm. CCTV urges stronger regulatory oversight, clearer professional standards for psychological services, and calls on the public to enhance their ability to discern credible sources and seek mental health support through legitimate channels.
近日，央视深入调查并披露了一条围绕‘网络伪心理学’的灰色产业链。该产业链以‘心理测试’‘性格分析’‘情感咨询’等名义，在社交平台和短视频应用中广泛传播所谓‘科学心理学’内容，实则缺乏专业资质、违背心理学基本原理，甚至夹带诱导消费、收集用户隐私信息等不良目的。报道指出，部分所谓‘心理导师’未接受系统心理学训练，仅凭碎片化知识包装成专家，通过制造焦虑、夸大问题等方式吸引流量，进而推销高价课程或一对一咨询服务。更有机构利用AI生成虚假测评结果，引导用户持续付费。此类行为不仅误导公众对心理学的认知，还可能对用户心理健康造成二次伤害。央视呼吁加强行业监管，明确心理服务从业门槛，并提醒公众提高辨别能力，选择正规渠道获取心理支持。
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