Recently, an app named ‘Did You Die?’ has drawn widespread attention. Designed to manage ‘digital legacies,’ the app allows users to pre-arrange posthumous matters—such as notifying loved ones, publishing obituaries, and handling social media accounts. However, its provocative name quickly sparked controversy online, with many users accusing the developers of deliberately seeking attention or engaging in clickbait marketing. In response to mounting public scrutiny, the development team behind ‘Did You Die?’ issued a statement firmly denying any intent to stir controversy for publicity. They explained that the app’s core purpose is to encourage people to confront mortality head-on and proactively plan their digital affairs after death. While acknowledging the name’s bluntness, they emphasized it was chosen to break cultural taboos around death and foster more rational societal conversations about end-of-life issues. The team also noted that the product was developed after extensive research and user testing, not as a fleeting marketing stunt. Nevertheless, skepticism remains among the public. Critics argue that innovation involving life-and-death topics must balance cultural sensitivity with social responsibility—otherwise, it risks backfiring. Currently, the ‘Did You Die?’ app has been launched on select app stores, and its long-term reception and user adoption remain to be seen.
近日，一款名为“死了么”的App引发广泛关注。该应用主打“数字遗产”管理功能，允许用户在生前设定身后事安排，如通知亲友、发布讣告、处理社交账号等。然而，其颇具冲击力的名称迅速在网络上引发争议，不少网友质疑其是否在刻意制造话题、博取流量。面对舆论压力，“死了么”App的开发团队近日公开回应，坚决否认存在炒作行为。开发者表示，App的初衷是帮助人们正视死亡、提前规划数字时代的身后事务，名称虽直白，但意在打破对死亡的忌讳，推动社会对生命终点议题的理性讨论。团队强调，产品经过长期调研与用户测试，并非临时起意的营销噱头。尽管如此，公众对其动机仍存疑虑。有评论指出，在生死议题上创新需兼顾文化敏感性与社会责任，否则容易适得其反。目前，“死了么”App已在部分应用商店上线，其后续发展及用户接受度仍有待观察。
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