Recently, multiple international media outlets have turned their spotlight on Harbin’s winter ice and snow season, highlighting the unique charm of this northern Chinese city. Major global news organizations—including BBC, CNN, The New York Times, and Reuters—have published feature reports or videos showcasing iconic attractions such as the Harbin Ice and Snow World, the Sun Island Snow Sculpture Art Expo, and the ice sculptures along Central Street. Foreign media widely note that Harbin not only draws global tourists with its spectacular ice and snow art but also leverages its Sino-Russian cultural fusion and hosts international winter festivals to establish itself as a world-class winter tourism destination. Moreover, as China continues to ease entry policies for foreign visitors, an increasing number of international travelers are choosing to experience Harbin’s magical ‘Ice City’ firsthand during the winter months. Some reports suggest that the success of Harbin’s ice and snow season has not only boosted local cultural and tourism economies but also serves as a significant platform for China to showcase its cultural soft power. Using ice and snow as a bridge, Harbin is embracing visitors from around the world with openness, writing a new chapter in international cultural exchange.
近日，多家国际主流媒体聚焦中国哈尔滨的冰雪季，对这座北方城市独特的冬季魅力给予高度关注。从BBC、CNN到《纽约时报》和路透社，纷纷以专题报道或视频形式，展现哈尔滨冰雪大世界、太阳岛雪博会以及中央大街冰雕艺术等标志性景观。外媒普遍认为，哈尔滨不仅凭借壮观的冰雕和雪塑吸引全球游客，更通过融合中俄文化元素、举办国际冰雪节等方式，打造了一个具有全球影响力的冬季旅游目的地。此外，随着中国持续优化入境政策，越来越多的外国游客选择在冬季前往哈尔滨，亲身体验“冰城”的奇幻与热情。有报道指出，哈尔滨冰雪季的成功，不仅带动了本地文旅经济的发展，也成为中国向世界展示文化软实力的重要窗口。冰雪为媒，哈尔滨正以开放姿态迎接八方来客，书写着新时代中外文化交流的新篇章。
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