He Jiaolong is a grassroots official from Zhaosu County in Yili, Xinjiang, who gained widespread online attention for her horseback videos promoting local tourism and agricultural products. When asked why she insists on filming while riding a horse, she explained that it’s not only a personal passion but also an authentic way to connect with the public and showcase the region’s unique culture. Located at the foot of the Tianshan Mountains, Zhaosu is known for its vast grasslands, where horses are both a cultural symbol and a traditional means of transportation. He believes that appearing on horseback in her videos genuinely reflects pastoral life and captures viewers’ interest more effectively. She emphasizes that her short videos aren’t made for mere attention—they aim to tell compelling stories about her hometown in a relatable way and contribute to rural revitalization. Additionally, she hopes her approach challenges stereotypes about local officials and demonstrates the proactive, service-oriented spirit of a new generation of young cadres. Her sincerity and dedication have not only earned her tens of millions of followers but also brought tangible tourism and economic benefits to Zhaosu.
贺娇龙是新疆伊犁昭苏县的一位基层干部，因骑马拍摄短视频推广当地旅游和农产品而走红网络。在谈及为何坚持骑马拍视频时，她表示，这不仅是一种个人爱好，更是一种贴近群众、展现地方特色的方式。昭苏县地处天山脚下，草原辽阔，马是当地重要的文化符号和交通工具。贺娇龙认为，通过骑马出镜，既能真实还原牧区生活场景，又能以更具感染力的形式吸引外界关注。她强调，短视频不是为了博眼球，而是希望用接地气的方式讲好家乡故事，带动乡村振兴。此外，她也希望通过自己的行动打破人们对基层干部的刻板印象，展现新时代年轻干部敢想敢干、服务群众的新风貌。正是这种真诚与坚持，让她的视频不仅收获了数千万粉丝，也为昭苏带来了实实在在的旅游和经济收益。
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