He Jiaolong is a grassroots official from Yili Prefecture in Xinjiang who gained widespread online fame for her distinctive videos—often featuring her riding horses and promoting local agricultural products. Through livestreaming and short video content, she has successfully brought multiple ‘local brands’ into the national spotlight. Products such as Zhaosu County’s honey, black wheat, and mare’s milk wine—once known only within local communities—have seen dramatic sales increases thanks to her efforts. This not only boosted incomes for local farmers and herders but also elevated regional brand recognition. He’s approach breaks away from traditional agricultural marketing by using authentic, relatable content that bridges the gap between rural producers and urban consumers. Notably, she refuses any payment from businesses, relying instead on public trust and her official credibility to endorse products. Her innovative model—combining government support, new media, and rural revitalization—has become a benchmark for digital-era rural economic development and offers a replicable blueprint for other regions.
贺娇龙是新疆伊犁州的一位基层干部，因在短视频平台上以骑马、策鞭、推介本地农产品的形象走红网络。她通过直播带货和短视频宣传，成功将多个“乡土品牌”推向全国市场。例如，昭苏县的蜂蜜、黑小麦、马奶酒等原本只在本地流通的特色产品，在她的推广下销量大增，不仅带动了当地农牧民增收，也提升了区域品牌的知名度。贺娇龙的做法打破了传统农产品营销的局限，用接地气、有温度的内容拉近了消费者与乡村产品的距离。她坚持“不收商家一分钱”，以公信力为背书，赢得了网友的信任和支持。这种“政府+新媒体+乡村振兴”的创新模式，成为数字时代助力农村经济发展的典范，也为其他地区提供了可复制的经验。
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