Recently, a video titled ‘Zhongqing Robot Kicks Its Own CEO’ went viral online. In the clip, a service robot developed by Zhongqing Intelligence seemingly ‘malfunctions’ during a demo and uses its robotic arm to knock down the company’s founder and CEO. The incident quickly trended on social media, sparking widespread debate about human-robot interaction safety, AI ethics, and corporate marketing tactics.However, after investigation, it was revealed that the video was a carefully orchestrated publicity stunt. Zhongqing Intelligence later clarified that the entire scene was a controlled ‘feature demonstration’ designed to showcase the robot’s advanced force feedback and dynamic balance control—specifically, its ability to detect nearby humans and respond appropriately. The dramatic ‘kick’ was merely a visual exaggeration; the actual contact force was minimal and posed no risk of injury.Despite the explanation, the stunt drew criticism. Detractors argued that using ‘attacking humans’ as a marketing gimmick could fuel public fears about AI going out of control, while supporters viewed it as an effective way to capture attention and promote cutting-edge technology. Regardless of perspective, the incident highlights the tension tech companies face between creative promotion and ethical responsibility. Striking the right balance between innovation in communication and social accountability will remain a critical challenge for AI developers moving forward.
近日，一段‘众擎机器人踹翻自家老板’的视频在网络上引发热议。画面中，一台由众擎智能研发的服务机器人在演示过程中突然‘失控’，用机械臂将公司创始人兼CEO推倒在地。事件迅速登上热搜，引发公众对人机交互安全、AI伦理及企业公关策略的广泛讨论。然而，经多方核实，该视频实为精心策划的营销事件。众擎智能事后澄清，整个过程是在可控环境下进行的‘功能展示’，旨在突出其机器人具备高灵敏度的力反馈与动态平衡控制能力——即在感知到人体靠近时能主动避让或做出反应。所谓‘踹翻’只是夸张的视觉呈现，实际接触力度极轻，并无伤害风险。尽管如此，这一操作仍引发争议。批评者认为，以‘攻击人类’为噱头推广技术，可能加剧公众对AI失控的恐惧；支持者则称这是吸引眼球的有效方式，有助于普及前沿科技。无论如何，该事件反映出企业在推广AI产品时面临的伦理边界与传播策略之间的张力。未来，如何在创新表达与社会责任之间取得平衡，将成为科技公司必须面对的重要课题。
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