He Jiaolong, former deputy director of the Culture and Tourism Bureau of Yili Prefecture in Xinjiang, gained widespread public attention for actively promoting local tourism and agricultural products on short-video platforms, earning her the affectionate nickname ‘the horseback deputy bureau chief.’ At the end of 2023, when she was transferred to a new post, many citizens spontaneously gathered to bid her farewell. This outpouring of public support not only reflects admiration for her personal charisma and hands-on work ethic but also highlights broad societal resonance with a new model of grassroots governance—leveraging new media to drive local development. The spontaneous send-off underscores public appreciation for her dedication to frontline service, authenticity, and innovative communication methods. By riding horses, hosting live streams, and promoting local goods, she broke away from traditional bureaucratic stereotypes, bridging the gap between government and citizens and embodying the approachable, responsible image of a modern grassroots official. Such grassroots-initiated farewells represent both genuine emotional expression and the highest form of public recognition for effective and dedicated civil servants.
贺娇龙作为新疆伊犁州文旅局副局长，因在短视频平台积极推广当地旅游和农产品而广受关注，被网友亲切称为‘马背上的副局长’。2023年底，她因工作调动离开原岗位，引发大量民众自发前往送别。这一现象不仅体现了公众对她个人魅力与实干精神的认可，也反映出基层干部通过新媒体赋能地方发展的新路径获得社会广泛共鸣。民众自发送别的背后，是对其扎根一线、真诚服务、创新传播方式的肯定。她以骑马、直播、带货等形式打破传统政务形象，拉近了政府与群众的距离，展示了新时代基层干部的亲民形象与责任担当。这种由民间自发形成的送别行为，既是情感的自然流露，也是对务实、有为公职人员的最高褒奖。
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