Recently, Tencent founder Pony Ma stated in an internal meeting: ‘We need to give Tencent Video more patience.’ This remark has been widely interpreted by the industry as a reaffirmation of Tencent’s strategic commitment to its long-form video business. Amid the rapid rise of short-video platforms and increasingly fragmented user attention, long-form content—such as dramas, films, and variety shows—faces challenges due to its long investment cycles and slower returns, prompting some internet companies to scale back their video operations. However, Ma emphasized that Tencent Video, as a key component of Tencent’s content ecosystem, should not be judged solely by short-term ROI (return on investment), but rather by its long-term brand influence and user engagement.He noted that high-quality content remains the core competitive advantage of any platform, and only through consistent investment in original, premium programming can Tencent Video establish a differentiated edge in a highly competitive market. Additionally, deeper integration with Tencent’s social platforms—such as WeChat and QQ—is essential to create a closed loop for content distribution and user interaction. This statement signals that Tencent will not cut resources to its video division due to short-term profitability pressures; instead, it may increase investments in IP development, original series, and technological innovation.Overall, Ma’s call for ‘patience’ reflects Tencent’s long-term strategic resolve to deepen its content ecosystem and offers valuable insight for the industry on balancing immediate returns with sustainable value in an era of traffic anxiety.
近日，腾讯创始人马化腾在内部会议中表示：‘腾讯视频要给更多耐心’。这一表态被业界广泛解读为腾讯对长视频业务战略方向的重新确认。在当前短视频平台迅猛发展、用户注意力碎片化的背景下，长视频内容（如影视剧、综艺等）的投入周期长、回报慢，导致部分互联网公司开始收缩相关业务。然而，马化腾强调，腾讯视频作为腾讯内容生态的重要组成部分，不能仅以短期ROI（投资回报率）衡量其价值，而应着眼于长期品牌影响力与用户粘性的构建。他指出，优质内容是平台的核心竞争力，只有持续投入高质量原创内容，才能在激烈的市场竞争中建立差异化优势。同时，腾讯视频还需与微信、QQ等社交平台更深度协同，打通内容分发与用户互动的闭环。这一表态也意味着腾讯短期内不会因盈利压力而削减对视频业务的资源支持，反而可能加大在IP开发、自制剧和技术创新等方面的投入。总体来看，马化腾的‘耐心论’传递出腾讯坚持长期主义、深耕内容生态的战略定力，也为行业在流量焦虑时代如何平衡短期效益与长期价值提供了重要参考。
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