Recently, news of an elderly man spending over 20,000 RMB to buy a ‘BMW’-branded electric vehicle online—only for it to break down four times in five days—has sparked widespread public concern. According to reports, the man purchased a low-speed electric scooter on an e-commerce platform that prominently featured the word ‘BMW’ and was advertised as a ‘premium brand’ with ‘German technology’ at a price of just over 20,000 RMB. However, after delivery, the vehicle repeatedly malfunctioned: it suddenly lost power while driving, experienced brake failure, and couldn’t be charged, breaking down four times within five days.Investigations revealed that the vehicle was not affiliated with the actual BMW Group. Instead, the seller used the ‘BMW’ name deceptively—a common marketing tactic known as ‘brand hijacking’—which may constitute false advertising. In reality, many such low-speed electric vehicles are assembled by small workshops without proper national certifications, posing serious safety and quality risks. Elderly consumers, often less familiar with online shopping and brand authenticity, are particularly vulnerable to misleading claims and low-price traps.Experts advise buyers to verify brand legitimacy, check for mandatory 3C certification, and purchase only through authorized channels. Regulators are also urged to strengthen oversight of e-commerce platforms to crack down on counterfeit branding and false advertising, thereby better protecting consumer rights.
近日，一则‘大爷花2万多元网购“宝马”电动车，5天内趴窝4次’的新闻引发广泛关注。据报道，这位老人在某电商平台购买了一辆标有‘宝马’字样的电动代步车，商家宣传其为‘高端品牌’‘德国技术’，价格仅2万余元。然而，车辆到手后问题频出：行驶中突然断电、刹车失灵、无法充电等故障接连发生，短短5天竟抛锚4次，令老人苦不堪言。经调查发现，该车并非真正的宝马（BMW）品牌产品，而是商家利用‘宝马’字样打擦边球进行营销，涉嫌虚假宣传。实际上，这类低速电动车多为小厂组装，缺乏国家认证，安全性和质量难以保障。消费者尤其是老年人群体，因对网络购物和品牌认知有限，容易被低价和‘名牌’噱头误导。专家提醒，网购电动车务必核实品牌资质、查看3C认证，并选择正规渠道。同时，监管部门也应加强对电商平台的监督，打击傍名牌、虚假宣传等违法行为，切实保护消费者权益。
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