Recently, many consumers noticed that during the ‘Double Twelve’ shopping festival, the final prices of certain smartphones—after applying platform-issued coupons—were actually about 300 RMB higher than their pre-promotion prices. This has sparked widespread concern and skepticism. Industry insiders suggest that some retailers may be employing a ‘mark-up-then-discount’ tactic: subtly raising the listed price before the sale and then offering discounts, coupons, or promotions to create an illusion of significant savings. While it appears customers are getting a deal, they often end up paying more than the usual price. Such practices not only erode consumer trust but may also violate China’s Price Law, which prohibits false pricing and mandates transparent labeling. Experts advise shoppers to track historical prices, use price-comparison tools, and save screenshots of promotional pages for potential disputes. Meanwhile, e-commerce platforms should strengthen price monitoring and intervene promptly when abnormal pricing is detected to ensure a fair and transparent shopping experience.
近日，不少消费者在‘双十二’购物节期间发现，部分手机商品在使用平台发放的优惠券后，实际到手价格反而比活动前上涨了约300元。这一现象引发广泛关注和质疑。业内人士分析指出，部分商家可能采取了‘先涨后降’的营销策略：即在促销前悄悄提高商品标价，再通过满减、折扣或优惠券等方式制造‘大幅优惠’的假象，从而吸引消费者下单。尽管表面上看用户享受了优惠，但实际支付金额却高于日常售价。此类操作不仅损害消费者信任，也可能违反《价格法》中关于明码标价和禁止价格欺诈的相关规定。专家建议消费者在参与大促时，应提前关注商品历史价格，善用比价工具，并保留促销页面截图作为维权依据。同时，电商平台也应加强价格监管，对异常调价行为及时干预，维护公平透明的购物环境。
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