Recently, SHEIN’s Western Bay Area Smart Industrial Park has been officially completed and delivered, marking a significant step in SHEIN’s efforts to advance smart manufacturing and build a digitalized supply chain. Located in the western part of the Guangdong-Hong Kong-Macao Greater Bay Area, the park spans over 300,000 square meters and integrates intelligent production, warehousing and logistics, R&D design, and industrial incubation—serving as a critical infrastructure for SHEIN’s agile, responsive supply chain system.Equipped with cutting-edge technologies such as IoT, artificial intelligence, and big data analytics, the park enables end-to-end automation and real-time visibility from order placement to finished goods dispatch, significantly enhancing responsiveness and operational efficiency. Sustainability is also a core focus: the facility features solar power generation systems and energy-efficient equipment to support eco-friendly operations.As a strategic component of SHEIN’s global footprint, the park will not only serve the domestic Chinese market but also extend its reach to Southeast Asia and beyond, reinforcing SHEIN’s competitive edge in small-batch, rapid-response manufacturing. Its launch is expected to create local jobs, attract upstream and downstream enterprises, and drive high-quality regional economic growth.
近日，希音湾区西部智慧产业园正式竣工并完成交付，标志着希音（SHEIN）在推动智能制造与数字化供应链建设方面迈出关键一步。该园区位于粤港澳大湾区西部，总建筑面积超30万平方米，集智能生产、仓储物流、研发设计及产业孵化于一体，是希音打造柔性快反供应链体系的重要基础设施。园区采用先进的物联网、人工智能和大数据技术，实现从订单接收到成品出库的全流程自动化与可视化管理，大幅提升响应速度与生产效率。同时，园区注重绿色低碳发展，配备光伏发电系统与节能设备，致力于实现可持续运营。作为希音全球战略布局的关键一环，该产业园不仅将服务中国本土市场，还将辐射东南亚乃至全球，进一步强化其‘小单快反’的柔性供应链优势。项目的建成投用，也将带动当地就业、促进上下游产业链集聚，为区域经济高质量发展注入新动能。
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