Recently, Liu Jingkang, founder and CEO of Insta360, shared insights on the performance and strategic achievements of the company’s sub-brand ‘INVI’ (Ying Ling). He noted that since its launch, INVI has quickly carved out a niche in the entry-level action camera market thanks to its high cost-performance ratio, lightweight design, and precise targeting of younger users. In 2023, INVI series sales grew by over 200% year-over-year, with particularly strong performance in overseas markets such as Southeast Asia and Europe. Liu emphasized that INVI is not merely an extension of Insta360’s product line but a strategic move to explore user needs in segmented markets and optimize the overall product portfolio. Through INVI, the company has not only expanded its user base but also cultivated potential upgraders for its premium offerings like the Insta360 X4 and Pro series. Looking ahead, Liu revealed plans to enhance INVI’s AI-powered image processing capabilities and deepen integration with content creation ecosystems to further elevate user experience. This approach reflects Insta360’s philosophy of ‘democratizing advanced imaging technology’—making cutting-edge visual tools accessible to a broader consumer audience.
近日，影石创新（Insta360）创始人兼CEO刘靖康在公开场合谈及旗下子品牌‘影翎’（INVI）的市场表现与战略成果。他指出，自影翎推出以来，凭借其高性价比、轻量化设计和面向年轻用户的精准定位，迅速在入门级运动相机市场占据一席之地。2023年，影翎系列销量同比增长超过200%，尤其在东南亚、欧洲等海外市场表现亮眼。刘靖康强调，影翎并非简单的产品线延伸，而是影石创新在细分市场中探索用户需求、优化产品矩阵的重要一步。通过影翎，公司不仅扩大了用户基础，也为高端产品如Insta360 X4和Pro系列培养了潜在升级客户。此外，刘靖康还透露，未来影翎将加强AI影像处理能力，并探索更多与内容创作生态的融合，以持续提升用户体验。这一策略体现了影石创新‘技术普惠化’的理念——让前沿影像科技触达更广泛的消费群体。
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