Recently, Ding Xiongjun, Chairman of Kweichow Moutai, stated publicly that the company is ‘doing everything possible’ to prevent market speculation on Moutai liquor prices. This remark has drawn widespread attention, highlighting Moutai’s strong commitment to safeguarding its brand value and market order. In recent years, core products like Feitian Moutai have been trading on secondary markets at prices far exceeding the official recommended retail price, with certain vintage bottles selling for several times their original cost—fueling hoarding and resale speculation. In response, Moutai has implemented a series of measures, including increasing direct-to-consumer sales, optimizing its product portfolio, launching a digital anti-counterfeiting and traceability system, and strengthening oversight of distributor partnerships. Ding emphasized that Moutai’s primary goal is to ensure genuine products are accessible to consumers at fair prices while supporting the company’s long-term, sustainable growth. Curbing price speculation not only stabilizes market expectations but also helps mitigate corruption risks and enhances brand reputation. Going forward, Moutai is expected to continue leveraging production adjustments, channel reforms, and consumer education to foster a more transparent and equitable market environment.
近日，贵州茅台董事长丁雄军在公开场合表示，公司正‘想尽一切办法’防止茅台酒价格被市场炒作。这一表态引发广泛关注，反映出茅台对维护品牌价值和市场秩序的高度重视。近年来，飞天茅台等核心产品在二级市场价格远高于官方指导价，部分年份酒甚至被炒至数倍于原价，催生了囤货、倒卖等投机行为。对此，茅台采取了一系列措施，包括加大直营渠道投放、优化产品结构、推进数字化防伪溯源系统，以及强化与经销商的合作监管。丁雄军强调，茅台的核心目标是让消费者能以合理价格买到真品，同时保障企业长期健康发展。防止价格炒作不仅有助于稳定市场预期，也有利于遏制腐败风险、提升品牌形象。未来，茅台或将继续通过产能调控、渠道改革和消费者教育等方式，构建更加透明、公平的市场环境。
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