Recently, Zhu Jiangming, founder of Leapmotor, candidly described the company’s decade-long journey in automobile manufacturing as ‘a narrow escape from death’ during its 10th anniversary. Since its founding in 2015, Leapmotor—a Chinese EV startup that began from scratch—has faced numerous challenges, including cash flow constraints, technological hurdles, and intense market competition. Zhu recalled that in the early days, the company confronted existential threats almost daily, especially when smart electric vehicles had yet to gain widespread acceptance. Issues such as difficulty raising capital, unstable supply chains, and lack of consumer trust were constant obstacles. However, by steadfastly pursuing full-stack in-house R&D—covering electric drive systems, batteries, intelligent cockpits, and autonomous driving technologies—Leapmotor gradually built a core competitive edge. In 2023, the company delivered over 140,000 vehicles, securing its place among China’s leading EV startups. According to Zhu, the phrase ‘a narrow escape from death’ not only reflects past hardships but also serves as motivation for future innovation. He firmly believes that only by mastering core technologies can a company survive and thrive in the fiercely competitive global new energy vehicle market.
近日,零跑汽车创始人朱江明在公司成立十周年之际坦言,过去十年的造车之路可谓‘九死一生’。作为一家从零起步的中国新势力车企,零跑自2015年成立以来,经历了资金紧张、技术攻坚、市场竞争激烈等多重挑战。朱江明表示,创业初期几乎每天都面临生死考验,尤其是在智能电动汽车尚未被广泛接受的阶段,融资困难、供应链不稳定以及用户信任缺失等问题接踵而至。然而,凭借对全域自研技术的坚持——包括电驱、电池、智能座舱和自动驾驶系统——零跑逐步构建起核心竞争力,并于2023年实现全年交付超14万辆,跻身新势力头部阵营。朱江明强调,‘九死一生’不仅是对过往艰辛的真实写照,更是对未来持续创新与突破的鞭策。他相信,只有真正掌握核心技术,才能在激烈的全球新能源汽车竞争中生存并壮大。
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