Recently, Wang Teng, President of Xiaomi Group, candidly admitted in an internal talk that Xiaomi’s automotive team is still in its ‘makeshift troupe’ phase—just getting off the ground. This remark quickly drew public attention. The term ‘makeshift troupe,’ originally referring to an ad-hoc and unprofessional performance group, was used by Wang to underscore that although Xiaomi’s car project has officially launched, the team is still in the process of alignment and the operational system remains immature. He emphasized that there is still a long way to go before achieving true professionalism and scale. Wang also noted that this uncertainty is typical of any startup phase—but it also holds immense potential. Since announcing its entry into the smart electric vehicle market in 2021, Xiaomi has invested heavily and officially launched its first model, the SU7, in 2024. Despite strong market reception, as a newcomer, Xiaomi still faces significant challenges in supply chain management, manufacturing processes, and after-sales service. Wang’s honesty serves both as an internal reminder for the team to stay humble and vigilant, and as a message to external stakeholders to maintain realistic expectations: Xiaomi’s journey into carmaking is not an overnight success but a marathon requiring sustained investment and patience. Such pragmatism may well be key to its steady progress in a fiercely competitive landscape.
近日,小米集团总裁王腾在一次内部分享中坦言,小米汽车团队目前仍处于‘草台班子’阶段,刚刚起步。这一表述迅速引发外界关注。所谓‘草台班子’,原指临时拼凑、不够专业的演出团体,王腾借用此词,意在强调小米汽车项目虽已启动,但团队仍在磨合、体系尚不成熟,距离真正的专业化、规模化还有很长的路要走。他同时表示,这正是创业初期的真实状态——充满不确定性,但也蕴含巨大潜力。小米自2021年宣布进军智能电动汽车领域以来,已投入大量资源,并于2024年正式推出首款车型SU7。尽管市场反响热烈,但作为新入局者,小米在供应链管理、制造工艺、售后服务等方面仍面临诸多挑战。王腾的坦诚既是对内提醒团队保持谦逊与紧迫感,也是对外传递理性预期:小米造车并非一蹴而就,而是一场需要长期投入与耐心的马拉松。这种务实态度,或许正是其在激烈竞争中稳步前行的关键。
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