Recently, Luo Yonghao announced on his personal social media that he would issue full refunds totaling RMB 1.6684 million in ticket revenue from his previous ‘Make Friends’ live-streaming special event. The decision came in response to audience feedback indicating the event did not meet expectations. Luo publicly apologized and emphasized that ‘user trust is more important than short-term profits.’ All ticket buyers—regardless of whether they watched the stream—will receive automatic refunds without needing to submit a request. This move reaffirms Luo’s long-standing commitment to integrity in business and demonstrates his strong respect for consumer rights. While this may incur short-term financial losses, it is likely to strengthen his personal brand credibility and customer loyalty in the long run. Many netizens praised his accountability, calling him ‘responsible and trustworthy,’ and noted that his action sets a positive example for the live-streaming industry.Since entering the live-commerce sector in 2020, Luo has built a massive fanbase through his candid and sincere style. This proactive refund initiative not only serves as a model of effective crisis management but also highlights the core entrepreneurial value of putting users first.
近日，罗永浩在其个人社交平台宣布，将对其此前举办的‘交个朋友’直播专场活动中产生的门票收入166.84万元进行全额退款。这一决定源于部分观众反馈活动体验未达预期，罗永浩本人对此表示歉意，并强调‘用户信任比短期收益更重要’。此次退款覆盖所有购票用户，无论是否已观看直播，均无需申请即可自动原路退回。此举再次体现了罗永浩一贯坚持的‘诚信经营’理念，也展现了其对消费者权益的高度重视。尽管在商业上可能造成短期损失，但长远来看，有助于巩固其个人品牌信誉和用户忠诚度。不少网友对此举表示赞赏，称其‘有担当、敢负责’，也为当前直播行业树立了良好的示范。罗永浩自2020年投身直播电商以来，凭借真诚直率的风格迅速积累大量粉丝。此次主动退款事件，不仅是一次危机公关的典范，更彰显了企业家精神中‘以用户为中心’的核心价值。
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