At the start of 2024, Lei Jun, founder of Xiaomi Group, confirmed in his first live stream of the year that Xiaomi’s automotive business would temporarily ‘slow down.’ This announcement has drawn significant attention. Lei explained that although market response to the Xiaomi SU7 has been overwhelmingly positive—with orders far exceeding expectations—the company has decided to deliberately moderate its production and delivery pace. This move aims to ensure product quality, maintain a steady delivery schedule, and uphold user experience, avoiding potential reputational risks from rushing capacity ramp-up. He emphasized that Xiaomi’s entry into the auto industry is not a short-term sprint but a long-term commitment requiring steady, careful execution. The ‘slowdown’ does not signal strategic retreat but rather a dedication to high-quality development. Lei also revealed that Xiaomi’s automotive team has grown from a few hundred to several thousand members and continues to intensify R&D investment in core technologies such as intelligent cockpits and autonomous driving. This measured approach reflects a rational response to intensifying competition in the new energy vehicle market and rising consumer expectations. By pacing itself and strengthening fundamentals, Xiaomi aims to fulfill its vision of ‘transforming mobility through technology.’
2024年新年伊始，小米集团创始人雷军在其首场直播中正式确认：小米汽车业务将阶段性“降速”。这一表态引发广泛关注。雷军表示，尽管小米SU7车型自发布以来市场反响热烈，订单量远超预期，但为确保产品质量、交付节奏与用户服务体验，公司决定主动放慢生产与交付节奏，避免因产能爬坡过快而影响整体口碑。他强调，小米造车不是短期冲刺，而是长期投入，必须稳扎稳打。此次“降速”并非战略收缩，而是对高质量发展的坚持。雷军还透露，小米汽车团队已从初期的几百人扩展至数千人，并持续加大在智能座舱、自动驾驶等核心技术上的研发投入。此举也被视为对当前新能源汽车市场竞争加剧、消费者期待提升的理性回应。通过控制节奏、夯实基础，小米希望在未来真正实现“用科技改变出行”的愿景。
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