Recently, the sales of new national standard electric bicycles have underperformed in the market, drawing widespread attention. The so-called ‘new national standard’ refers to the ‘Safety Technical Specifications for Electric Bicycles,’ officially implemented in April 2019. It imposes strict limits on top speed (no more than 25 km/h), total vehicle weight (no more than 55 kg), motor power (no more than 400 W), and mandates pedal-assist functionality. While the policy aims to enhance road safety and regulate industry development, it has faced lukewarm consumer reception since implementation.Key reasons include: first, performance limitations—many users find the new-standard bikes too slow and short-ranged for daily commuting or cargo needs; second, higher prices—compliant models are typically several hundred to over a thousand yuan more expensive than older versions, reducing cost-effectiveness; third, inconsistent local enforcement—some regions have outright banned non-compliant vehicles, fueling consumer hesitation. Additionally, some manufacturers rushed compliance at the expense of user experience, further dampening market acceptance.Experts suggest that better public communication of the standards, improved product design, and a balanced approach between regulation and user needs are essential to drive high-quality growth in the electric bicycle industry.
近期，新国标电动自行车在市场上的销售表现不如预期，引发广泛关注。所谓‘新国标’，是指2019年4月正式实施的《电动自行车安全技术规范》，对车辆最高时速（不超过25公里/小时）、整车质量（不超过55公斤）、电机功率（不超过400瓦）等作出严格限制，并要求必须具备脚踏骑行功能。政策初衷是提升道路安全、规范行业发展，但实际落地后却遭遇消费者冷遇。主要原因包括：一是性能受限，许多用户认为新国标车速度慢、续航短，难以满足通勤或载物需求；二是价格偏高，合规车型普遍比旧款贵数百至上千元，性价比不高；三是地方管理执行不一，部分地区对超标车‘一刀切’禁行，加剧了消费者的观望情绪。此外，部分厂商为赶合规而牺牲产品体验，也影响了市场接受度。专家建议，未来应加强标准宣传、优化产品设计，并在监管与用户需求之间寻求平衡，才能真正推动电动自行车行业高质量发展。
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