In July 2025, Xiaomi Group officially released the first annual sales performance report for its smart electric vehicle business: as of June 30, 2025, cumulative deliveries of the Xiaomi SU7 series surpassed 120,000 units, with over 80,000 units delivered in Q2 alone—an increase of more than 150% compared to the previous quarter. This achievement significantly exceeded market expectations and marked Xiaomi’s successful entry into China’s highly competitive new energy vehicle market.At the launch event, Xiaomi Auto CEO Lei Jun stated that the SU7 has quickly gained popularity among young consumers and tech enthusiasts thanks to its advanced intelligent cockpit, leading autonomous driving capabilities, and a highly competitive pricing strategy. Additionally, Xiaomi has established over 500 direct retail stores and 300 Super Charging stations nationwide, offering a comprehensive sales and service network.Industry analysts noted that Xiaomi’s success stems from its ‘Human-Car-Home Ecosystem’ strategy, which deeply integrates smartphones, AIoT devices, and vehicles to create a unique user experience loop. Despite intense competition from giants like Tesla and BYD, Xiaomi—leveraging its strong brand appeal and ecosystem synergy—is on track to deliver over 200,000 vehicles in 2025, solidifying its position as a rising force in China’s smart EV landscape.
2025年7月，小米集团正式发布了其智能电动汽车业务的首份年度销量‘战绩’：截至2025年6月30日，小米SU7系列累计交付量突破12万辆，其中第二季度单季交付超8万辆，环比增长超过150%。这一成绩不仅远超市场预期，也标志着小米成功在竞争激烈的中国新能源汽车市场站稳脚跟。小米汽车CEO雷军在发布会上表示，SU7凭借出色的智能座舱、领先的自动驾驶能力以及极具竞争力的定价策略，迅速赢得年轻消费者和科技爱好者的青睐。此外，小米在全国已建成超过500家直营门店和300座超级充电站，为用户提供了完善的销售与服务体系。行业分析人士指出，小米汽车的成功得益于其‘人车家全生态’战略，将手机、AIoT设备与汽车深度打通，形成独特的用户体验闭环。尽管面临特斯拉、比亚迪等巨头的激烈竞争，小米凭借品牌号召力与生态协同效应，有望在2025年全年实现20万辆以上的交付目标，成为中国智能电动车领域不可忽视的新势力。
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