In recent years, the impact of real estate market fluctuations on household consumption has drawn significant attention. Many economists emphasize that stabilizing housing prices is a crucial guarantee for boosting consumption. On one hand, real estate constitutes a major portion of Chinese households’ assets; price stability helps alleviate expectations of wealth shrinkage, strengthens consumer confidence, and reduces precautionary savings. On the other hand, steady housing prices can reduce market uncertainty and improve consumers’ optimism about future income, thereby unleashing more purchasing power.Moreover, a stable housing price environment can stimulate consumption demand in related upstream and downstream industries such as home furnishings, decoration, and appliances, further driving domestic demand. Through reasonable regulation policies supporting a soft landing for the real estate market, policymakers can not only help prevent financial risks but also provide a solid foundation for expanding domestic demand. Thus, scholars generally believe that promoting steady and healthy development of the real estate market is key to sustaining economic growth and stimulating consumption.
近年来，房地产市场波动对居民消费的影响备受关注。多位经济学者指出，房价企稳是提振消费的重要保障。一方面，房地产是中国家庭资产的主要组成部分，房价稳定有助于缓解财富缩水预期，增强居民消费信心，减少预防性储蓄。另一方面，房价企稳可降低市场不确定性，改善消费者对未来收入的乐观程度，从而释放更多购买力。此外，稳定的房价环境还能够促进家居、装修、家电等上下游产业链的消费需求，进一步带动内需增长。政策层面通过合理调控支持房地产市场软着陆，不仅有助于防范金融风险，也为扩大内需战略提供了坚实基础。因此，学者普遍认为，推动房地产市场平稳健康发展，对当前经济稳增长、促消费具有关键意义。
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