近期，一则日本记者在街头采访却难以找到中国游客的视频在网络上引发热议。该记者原本计划采访赴日旅游的中国游客，了解他们对日本的印象和旅行体验，但在热门商圈徘徊多时，却几乎遇不到中国面孔。这一现象背后反映出多重现实因素。首先，受新冠疫情影响，国际旅行长期受限，尽管日本已全面开放入境，但中国出境游恢复速度相对缓慢。其次，日元贬值虽提升了日本对部分国家游客的吸引力，但对中国游客而言，签证政策、航班数量及整体出行成本仍构成一定障碍。此外，地缘政治紧张、舆论环境变化以及中国游客旅游目的地多元化（如转向东南亚、中东等新兴市场）也影响了赴日意愿。值得注意的是，中国曾是日本最大的外国游客来源国，2019年访日人数近960万人次。如今街头难觅中国游客，不仅令日本旅游业者担忧收入下滑，也折射出后疫情时代国际旅游格局的深刻变化。未来，若要重振中国市场，日本或需在签证便利化、宣传策略及文化亲和力等方面做出更多努力。
Recently, a video of a Japanese journalist struggling to find Chinese tourists during a street interview has sparked widespread discussion online. The reporter originally intended to interview Chinese visitors about their impressions of Japan and travel experiences, but after wandering through popular shopping districts for an extended period, encountered almost no Chinese faces. This phenomenon reflects several underlying realities.First, international travel was heavily restricted due to the COVID-19 pandemic. Although Japan has fully reopened its borders, China’s outbound tourism recovery has been relatively slow. Second, while the depreciation of the yen has made Japan more attractive to tourists from some countries, Chinese travelers still face barriers such as visa policies, limited flight availability, and overall travel costs. Additionally, geopolitical tensions, shifting public sentiment, and the diversification of Chinese tourists’ destinations—such as increased interest in Southeast Asia and the Middle East—have further reduced the appeal of Japan.Notably, China was once Japan’s largest source of foreign tourists, with nearly 9.6 million visits in 2019. The current scarcity of Chinese tourists on Japanese streets not only worries local tourism businesses about declining revenues but also highlights the profound shifts in global travel patterns in the post-pandemic era. To re-engage the Chinese market, Japan may need to enhance visa accessibility, refine its promotional strategies, and strengthen cultural affinity.
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