Recently, a restaurant in Shanghai sparked online controversy after some of its dish names were criticized as vulgar. Social media users shared screenshots of the menu featuring suggestive or ambiguous names such as ‘Climax After Climax,’ ‘One-Night Stand,’ and ‘Madam Boss’s Kelp Salad,’ arguing that such naming lacks cultural taste and could negatively influence minors. The incident quickly trended on Chinese social media, triggering widespread public debate about naming standards and corporate social responsibility in the food service industry.In response to public backlash, the restaurant issued an apology, stating it would immediately revise its menu and strengthen internal review procedures to prevent similar issues in the future. Shanghai’s market regulation authorities have also launched an investigation, emphasizing that food businesses must adhere to public order and good customs and avoid using language that violates societal norms.Experts noted that while creative dish names can attract customers, they must remain within appropriate boundaries and respect mainstream social values. Dining is not only a culinary experience but also a vehicle for cultural expression. Restaurants should balance marketing appeal with social responsibility to foster a healthy and civilized consumer environment.
近日，上海一家餐厅因部分菜品命名被指低俗引发网络热议。有消费者在社交平台上曝光该餐厅菜单中存在如‘高潮迭起’‘一夜情’‘老板娘的裙带菜’等带有暧昧或暗示意味的菜名，认为此类命名不仅缺乏文化品位，还可能对未成年人造成不良影响。事件迅速登上热搜，引发公众对餐饮行业命名规范与社会责任的广泛讨论。面对舆论压力，涉事餐厅已发布致歉声明，表示将立即整改菜单内容，并加强内部审核机制，避免类似问题再次发生。上海市市场监管部门也已介入调查，强调餐饮服务提供者应遵守公序良俗，不得使用违背社会良好风尚的宣传用语。专家指出，创意菜名虽可吸引顾客注意，但必须把握尺度，尊重社会主流价值观。餐饮不仅是味觉体验，更承载着文化传播功能。商家在追求营销效果的同时，也应承担起应有的社会责任，营造健康、文明的消费环境。
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