Recently, a story went viral: a diamond ring purchased six years ago for ¥36,000 is now worth only ¥400–500. This highlights a long-standing issue in the diamond market—high retail markups but extremely low resale value. When consumers buy diamond jewelry from stores, the price includes significant brand premiums, marketing costs, labor fees, and profit margins, while the actual raw material value of the diamond is far lower. Upon resale, secondhand diamonds are typically bought back at a fraction—often as little as 5%—of the original price. Moreover, the rise of lab-grown diamonds, which are more affordable and increasingly accepted, has further undermined the perceived scarcity and investment appeal of natural diamonds. Experts caution that diamonds are consumer goods, not investment assets. Buyers should appreciate them for their emotional significance rather than financial value. For those seeking appreciating assets, gold, precious metals, or high-quality colored gemstones (like rubies, sapphires, or emeralds) may be better options.
近日，一则“6年前花3万6千元购买的钻戒，如今仅值四五百元”的消息引发热议。这一现象揭示了钻石市场长期存在的“高溢价、低保值”问题。消费者在珠宝店购买钻戒时，价格通常包含品牌溢价、营销成本、人工费用及高额利润，而钻石本身的原材料价值远低于售价。一旦转售，二手钻石往往只能按回收价出售，通常仅为原价的5%甚至更低。此外，近年来培育钻石技术成熟、价格低廉，进一步冲击了天然钻石的稀缺性和保值预期。专家提醒，钻石本质上是消费品而非投资品，购买时应理性看待其情感价值与实际价值，切勿将其视为资产配置手段。若追求保值或升值，黄金、贵金属或高品质宝石（如红蓝宝、祖母绿）可能更为合适。
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