According to the latest statistics, domestic tourist visits in China are projected to exceed 6.5 billion in 2025, setting a new record high. This figure not only reflects the robust recovery of the tourism market post-pandemic but also underscores the sustained rebound in consumer confidence and growing demand for high-quality leisure experiences. Continuous improvements in transportation infrastructure, accelerated integration of culture and tourism, and the widespread adoption of digital technologies in travel services have made trips more convenient and experiences more immersive. Moreover, emerging trends such as county-level tourism, rural tourism, and ‘micro-vacations’ are rapidly gaining popularity, unlocking consumption potential in lower-tier markets. On the policy front, the government’s ongoing efforts to expand domestic demand and boost consumption provide strong support for the high-quality development of the tourism sector. The scale of 6.5 billion trips is driving growth across related industries—including hospitality, dining, and transportation—and injecting new momentum into employment and regional economic development. Looking ahead, with rising demand for personalized and customized travel, China’s tourism market is poised to enter a new phase characterized by greater diversity, intelligence, and sustainability.
根据最新统计数据，2025年中国国内居民出游人次预计将突破65亿，创下历史新高。这一数字不仅反映出疫情后旅游市场的强劲复苏，也体现了居民消费信心的持续恢复和对高品质休闲生活的追求。随着交通基础设施不断完善、文旅融合加速推进以及数字技术在旅游服务中的广泛应用，游客出行更加便捷、体验更加丰富。此外，县域旅游、乡村旅游和“微度假”等新兴模式迅速崛起，进一步释放了下沉市场的消费潜力。政策层面，国家持续推动“扩大内需”和“促进消费”战略，为旅游业高质量发展提供了有力支撑。65亿人次的出游规模，不仅带动了酒店、餐饮、交通等相关产业的繁荣，也为就业和区域经济发展注入了新动能。未来，随着个性化、定制化旅游需求的增长，中国旅游市场有望迈向更加多元化、智能化和可持续的发展新阶段。
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